Maple & Pine Goods (DEMO)
E-commerce · CAD · data through Aug 2026 ▲▲ Needs immediate attention
Alerts (4)
- ▲▲ CriticalOperating expenses 40% over budget
Actual operating expenses exceeded the approved budget for the latest month.
Evidence: Actual opex (2026-08): 288,000 CAD · Budget opex (2026-08): 205,000 CAD
→ Review variance by department and vendor; confirm whether overspend is timing or run-rate.
- ● InfoOperating expenses up 28% (3 months vs prior 3)
Expense growth is outpacing the prior run-rate.
Evidence: Opex (2026-03): 200,000 CAD · Opex (2026-04): 200,000 CAD · Opex (2026-05): 222,000 CAD · Opex (2026-06): 244,000 CAD · Opex (2026-07): 266,000 CAD · Opex (2026-08): 288,000 CAD
→ Confirm the increase is planned (hiring, launches) and reflected in the forecast.
- ● InfoUnusual operating expenses in 2026-08
Operating expenses was 288,000 CAD, +36% versus its 12-month average (3.5σ).
Evidence: Operating expenses (2026-08): 288,000 CAD · 12-month average: 211,000 CAD
→ Confirm whether this is a one-off (reclassification, accrual, annual payment) or a new run-rate.
- ● InfoUnusual sales & marketing in 2026-08
Sales & marketing was 129,600 CAD, +36% versus its 12-month average (3.5σ).
Evidence: Sales & marketing (2026-08): 129,600 CAD · 12-month average: 94,950 CAD
→ Confirm whether this is a one-off (reclassification, accrual, annual payment) or a new run-rate.
Key metrics for e-commerce · click a metric to see how it is calculated
Revenue
CA$675.3K
Actual · Aug 2026 · how?
Formula: Reported revenue for the month
Revenue growth (MoM)
-6.0%
Calculated · Aug 2026 · how?
Formula: (Revenue this month − last month) ÷ last month
Gross margin
45.0%
Calculated · Aug 2026 · how?
Formula: (Revenue − COGS) ÷ Revenue
EBITDA
CA$20.9K
Calculated · Aug 2026 · how?
Formula: Revenue − COGS − Operating expenses + D&A
Cash
CA$1.7M
Actual · Aug 2026 · how?
Formula: Reported cash balance at month end
Net burn (3-mo avg)
-CA$44.6K
Calculated · Aug 2026 · how?
Formula: Average of −(Δcash − equity raised − debt proceeds) over the last 3 months
Cash balance grew from operations — the company is not burning cash.
Cash runway
Cash-flow positive
Calculated · Aug 2026 · how?
Formula: Cash ÷ average monthly net burn
Not limited by burn (cash-flow positive over the last 3 months).
Inventory turnover
5.29×
Calculated · Aug 2026 · how?
Formula: TTM COGS ÷ average inventory (start and end of period)
Days inventory on hand
69 days
Calculated · Aug 2026 · how?
Formula: 365 ÷ inventory turnover
Customer acquisition cost
CA$47.1
Calculated · Aug 2026 · how?
Formula: Sales & marketing spend (last 3 months) ÷ new customers (last 3 months)
Blended CAC; includes all S&M, not only paid acquisition.
Revenue vs budget
Cash balance
EBITDA
Operating expenses
Additional metrics
Revenue growth (YoY)
+11.4%
Calculated · Aug 2026 · how?
Formula: (Revenue this month − same month last year) ÷ same month last year
Revenue (TTM)
CA$7M
Calculated · Aug 2026 · how?
Formula: Sum of the last 12 months of revenue
EBITDA margin
3.1%
Calculated · Aug 2026 · how?
Formula: EBITDA ÷ Revenue
Operating expenses
CA$288K
Actual · Aug 2026 · how?
Formula: Total operating expenses
Opex trend (3 mo vs prior 3 mo)
+28.3%
Calculated · Aug 2026 · how?
Formula: (Avg opex last 3 months − avg prior 3 months) ÷ avg prior 3 months
Accounts receivable
CA$67.5K
Actual · Aug 2026 · how?
Formula: Reported AR at month end
Days sales outstanding
3 days
Calculated · Aug 2026 · how?
Formula: AR ÷ average monthly revenue (last 3 months) × 30.42
Accounts payable
CA$167.1K
Actual · Aug 2026 · how?
Formula: Reported AP at month end
Days payables outstanding
8 days
Calculated · Aug 2026 · how?
Formula: AP ÷ average monthly (COGS + opex) × 30.42
Approximation: includes payroll, which is rarely in AP.
Working capital
CA$2.3M
Calculated · Aug 2026 · how?
Formula: Current assets − Current liabilities
Current ratio
11.09
Calculated · Aug 2026 · how?
Formula: Current assets ÷ Current liabilities
Revenue per employee (TTM)
CA$317.4K
Calculated · Aug 2026 · how?
Formula: TTM revenue ÷ headcount
Revenue vs budget
+8.9%
vs budget · Aug 2026 · how?
Formula: (Actual revenue − budget) ÷ budget
Opex vs budget
+40.5%
vs budget · Aug 2026 · how?
Formula: (Actual opex − budget) ÷ budget (positive = over budget)
Accounting notes · E-commerce
Revenue model: Online product sales; marketplace and subscription revenue
- Revenue should be net of returns, discounts and marketplace fees.
- Payment processor settlements lag orders — reconcile payouts to sales.
No cross-industry benchmarks are applied; alerts compare this company with its own history and budget.